May 17, 2019
LONDON – Personify XP, a leader in anonymous visitor personalization, has been named in the “Cool Vendors in Personalization” report published on 7 May 2019 by Gartner Inc., the world’s leading research and advisory company.
Gartner Inc. VP analyst Jennifer Polk and Senior Director Analyst Marc Brown cited personalization challenges that exist, “Even if marketers can overcome skill gaps, content production and data quality issues, their vision, strategy and roadmap for personalization holds them back. Most use cases revolve around marketing and digital commerce, but overlook lucrative, long-term opportunities to personalize CX.”
“With Personify XP, we automate individualised experiences to all visitors based on their inferred context and reason for visiting a website, rather than their personal identity, where data issues, compliance and timelines can hinder delivering individualised experiences for known users. With up to 95% of website visitors being anonymous delivering exceptional experiences for unknown visitors has never been more important.” says Josh Scotton, Personify XP CTO & co-founder.
“We believe that for us to be named as a Cool Vendor is a great recognition of the fantastic work the team and AI have achieved in improving website visitors' digital experiences and efficiency for digital teams.” says Ben Mercer, Personify XP CCO & co-founder.
Subscribers can view the report .
Gartner does not endorse any vendor, product or service depicted in our research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Personify XP
Personify XP are revolutionizing the way people interact with websites through using automated behavioural AI to individualise their experiences in real time. Personify XP is focused on ‘marketing by exception’, automating the end to end process of creating customer journeys and the personalisation logic through AI. We work with some of the world’s largest retailers and brands growing their revenue by up to 30%.
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